We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be tempting. However, doing this can potentially limit how you stand out, making it even more of a challenge to market your game.  Thankfully, Joe Henson of Indie Game Joe joins us today to share how his journey and processes help him look at things differently so he can think outside of any shape and come up with creative strategies that stand out.