Sorry, We're Closed with Pat Light

Ep. 286 Why You SHOULD Lie to People


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Pat and Tevo discuss various topics ranging from personal updates to the implications of the TikTok ban. They explore the influence of business leaders in politics, the importance of attention in the current economy, and effective marketing strategies for building a brand. The conversation also delves into the Dallas Cowboys as a case study in leveraging attention for financial gain, and concludes with insights on content creation and audience engagement. In this conversation, Tevo and Pat L discuss the intricacies of content creation, the importance of genuine engagement, and the realities of social expectations. They explore the challenges of building a following, the necessity of attention in the digital age, and the ethics of social interactions, particularly around the concept of lying to spare feelings. The discussion also touches on the complexities of friendships, social gatherings, and the pressures of modern life, culminating in a humorous yet insightful reflection on navigating these challenges.


Chapters


00:00 Introduction and Personal Updates

02:57 The TikTok Ban and Its Implications

05:50 The Role of Business Leaders in Politics

08:55 Attention as the New Oil

12:11 Marketing Strategies and Audience Engagement

14:55 The Dallas Cowboys: A Case Study in Attention

18:01 Building a Brand Through Content Creation

37:43 Starting Your Content Journey

40:03 The Reality of Content Creation

43:42 The Importance of Attention in Content

46:04 The Learning Curve of Podcasting

48:03 The Ethics of Lying in Social Interactions

53:08 Navigating Friendships and Expectations

56:20 The Complexity of Social Gatherings

01:01:06 Wrapping Up with Life Lessons


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