What are the best business books for you?

I usually recommend Good to Great by Jim Collins. Good to Great by Jim Collins is one of the books that have really opened up my mind on how to take a good business and make it a great one, because good businesses are everywhere. In fact, I would say almost every business you see is a good business. Bad businesses just go down and shut down in a couple of months and that's it. So you don't usually notice them. You don't see a lot of them. But good businesses are everywhere. How can you turn your good business into a great business? Now, that for me is a worthy read and so Good to Great by Jim Collins is one of the most recommended books that I will tell you.

The Tipping Point by Malcolm Gladwell is another good book. That talks about virality. That talks about word of mouth. That is a really good book if you want to make sure that your business has some word of mouth marketing going for you, how you can do it and to realize how much word of mouth really does for your business, and how powerful it is for your business. That's another good book.

If you want to improve yourself, How to Win Friends and Influence People by Dale Carnegie. I could not recommend that enough, that's a really, really good book. For leadership, I’d recommend The 21 Irrefutable Laws of Leadership by John Maxwell. I've read that three times. It’s a really good book, really good stuff. Especially if you're the founder and CEO of a business, you will need that. Because who you are inside is how you're going to lead outside.

So yeah, I hope that helps. Those are some books I've personally read. And if you are able to get one of them and start reading them, that will do you a lot of good.

Follow up question. What are the must read books for entrepreneurs?

Yeah, so I mentioned some of them actually already. Must read books for entrepreneurs, I would say those same books. Built to Last, there you go, by Jim Collins is another book. Built to Last. It's a white book. If you want to know how to do your mission, vision statement, purpose statement well, first time around, although when I read that book, I didn't do the mission, vision and core values that well. I made one, but I had to revise it soon after because it didn't work.

But that book helped me to realize how to do it better. So now our core values are something that we really practice. We hire by them. We fire by them. We promote by them. We penalize by them, by the core values and it works now. So that book has helped me a lot in how to create the best core values that we can so that we can have a culture that really works that's about growth, that's about family, that has the least amount of politics, and it makes for a really wonderful, wonderful place to work in. So yeah, that is Built to Last by Jim Collins.

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