Asia Tech Podcast

EP 289 - Nathalie Rafeh - Splashup - I Was Set On Solving the Customer Experience Problem

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The Asia Tech Podcast welcomed Nathalie Rafeh, CEO of Splashup, to discuss some of the issues and opportunities surrounding starting a brand in today's market. She also acknowledges the challenges of navigating the ecosystem and marketing a brand effectively. Nathalie explains how Splashup, an AI-driven partnerships platform, helps brands connect with complementary brands post-checkout to reach new target audiences.

Some of the larger topics Nathalie covered:

  • Why communities are so important for brand building
  • How privacy has become a big concern for online shoppers
  • The significance and impact of changes in privacy and cookie tracking on the advertising landscape
  • How AI enhances the pos-purchase experience to help brands connect with complementary brands
  • The insights gained and the power of sharing ideas as a startup advisor at UNSW's Entrepreneurship Division
  • Why building a startup is like surfing!

    • Some other titles we considered for this episode:

    1. A Beautiful Entrepreneurial Curse
    2. It’s All About the Back and Forth
    3. We Are this New Channel That Is More Cost Effective
    4. Build a Community First
    5. It's Just Like Surfing
      6. ...more
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      Asia Tech PodcastBy Michael Waitze Media