With Q4 well underway on our calendars, planning for 2019 is in full swing! Whether your content is video or social media, blogging or snail mail, email or direct messaging, content is a vital part of any good marketing funnel. Did you know that only 37% of B2B businesses have a documented content strategy? Without a documented strategy, it can be hard to cohesively plan how to target your audience and lead them down the sales funnel to purchase. Content is the foundation that the rest of your marketing is built upon. Listen as Sarah, Aleks and Ashley, tell you 3 questions that you must include for a successful content strategy! Use this to guide your planning for 2019.