Sign up to save your podcasts
Or
Share Ep 29 AI is changing how we sell — how should you adapt?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep 29 AI is changing how we sell — how should you adapt?
Description
For decades, scaling B2B revenue followed a simple formula:hire more salespeople.
But AI is starting to challenge that model.
In this episode of Simply Briefed, Kristine Lium is joined by go-to-market strategist Charlotte Altmann to explore how AI is changing the way companies prepare, sell, and scale — not by replacing relationships, but by reshaping everything around them.
From account research and personalization to team structure and decision-making, they break down where AI is already creating real value — and where it still falls short.
They also explore a deeper shift emerging across Europe.
On one side:relationship-driven, structured markets like the DACH region, where trust and process still define how business is done.
On the other:a new wave of AI-first companies rethinking how to scale, moving faster and building differently.
So what happens when these two worlds meet?
And could this combination become Europe’s real competitive advantage in a changing global landscape?
About the guest:
Name: Charlotte Altmann
Title: I’m the founder and CEO of cse advisory
Background:
Charlotte has been running CSE advisory for nearly six years, a boutique consulting firm that supports European B2B tech companies in entering and scaling in the DACH market.
With over 15 years of experience across marketing and sales, I’ve worked with more leading B2B SaaS companies and VCs across Europe, from early-stage startups to hyper-growth and corporate.
Contact:
Website
Host: Kristine Lium
Website
View all episodes
By PimmDescription
For decades, scaling B2B revenue followed a simple formula:hire more salespeople.
But AI is starting to challenge that model.
In this episode of Simply Briefed, Kristine Lium is joined by go-to-market strategist Charlotte Altmann to explore how AI is changing the way companies prepare, sell, and scale — not by replacing relationships, but by reshaping everything around them.
From account research and personalization to team structure and decision-making, they break down where AI is already creating real value — and where it still falls short.
They also explore a deeper shift emerging across Europe.
On one side:relationship-driven, structured markets like the DACH region, where trust and process still define how business is done.
On the other:a new wave of AI-first companies rethinking how to scale, moving faster and building differently.
So what happens when these two worlds meet?
And could this combination become Europe’s real competitive advantage in a changing global landscape?
About the guest:
Name: Charlotte Altmann
Title: I’m the founder and CEO of cse advisory
Background:
Charlotte has been running CSE advisory for nearly six years, a boutique consulting firm that supports European B2B tech companies in entering and scaling in the DACH market.
With over 15 years of experience across marketing and sales, I’ve worked with more leading B2B SaaS companies and VCs across Europe, from early-stage startups to hyper-growth and corporate.
Contact:
Website
Host: Kristine Lium
Website