A good brief doesn’t just kick off a job - it shapes how well that job runs.

In this episode we unpack what makes a clear, complete and production-ready brief. From job numbers and deliverables to usage, scripts, moodboards, approvals and more - this is the foundational doc that every project flows from.

Whether you’re briefing a director, production company or editor, this one’s for agency, brand and production teams alike.

Tools mentioned: Briefing templates and creative reference checklists available now at adproacademy.com.au