This podcast episode revolves around the ever evolving and increasing trend of sports tourism and its transformative impact on destinations, particularly in Florida. Larry and Mady delve into the art and science of capturing attention within this dynamic field with Sean Doherty, Tourism Executive Director and Sean Walter, Sales/Sports Business Development, Director, both with Punta Gorda/Englewood Beach VCB. We discuss the evolution of sports marketing and the significance of fostering genuine connections with audiences. Our conversation encompasses the substantial investments being made in sports facilities and how these developments are reshaping communities, enhancing their appeal to both participants and spectators alike. We also explore the innovative strategies that destination marketers are employing to stand out in an increasingly competitive landscape, aiming to attract diverse sporting events that boost local economies. Through engaging dialogues and expert insights, we provide listeners with actionable strategies designed to inspire and inform their approach to sports tourism and marketing.

IN THIS EPISODE:

• 00:07 - Introduction to Aqua Talks
• 06:35 - The Evolution of Sports Tourism
• 11:38 - Exploring Punta Gorda's Unique Sports Offerings
• 25:52 - The Rise of Sports Tourism
• 27:53 - The Evolution of Sports Participation
• 40:09 - The Rise of Sports Tourism in Florida
• 46:27 - Collaboration in Sports Events
• 49:44 - Exploring the Beauty of Florida's Destinations
• 53:45 - Exploring Punta Gorda's Culinary Delights

KEY TAKEAWAYS:

• Aqua Talks endeavors to blend marketing with innovative ideas that resonate profoundly with audiences.
• The podcast emphasizes the importance of meaningful connections in capturing audience attention effectively.
• Engaging discussions and actionable strategies are pivotal for inspiring destination marketers and government contractors alike.
• The evolution of sports tourism indicates a significant shift towards comprehensive support and branding in the industry.
• Florida has experienced a notable surge in sports facility development to attract diverse sporting events.
• Unique sports like pickleball and dog agility are becoming essential elements of the sports tourism landscape in Punta Gorda.

ABOUT THE GUESTS:

Sean Doherty

Sean Walter

Sean started his career out of college at Walt Disney World where he held various positions in operations and sales. He oversaw many facilities including restaurants, hotels, and golf courses and developed a customer service curriculum which he taught at The Disney University. He later expanded his career in the hospitality tourism industry by working for the Bradenton Area Convention & Visitors Bureau operating their convention center, 23- fields multipurpose sports complex and large historic event center. After booking many sporting events, Sean shifted his role into Sports Sales and Business Development with the Bradenton Area CVB for 12 years. Upon seeing the potential and current growth plan in expanding hotels, development and sports facilities in Charlotte County, Sean took a position as the Business Development Director for the Punta Gorda/Englewood Beach Visitors Bureau. He has been the Business Development Director for five years overseeing sports, leisure and the meetings group sales departments partnering with many organizations, meeting planners and industry partners to highlight the amazing assets the destination offers to these groups and their attendees.