Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind.  Learn more about your ad choices. Visit megaphone.fm/adchoices