Petter Erik and Maria set up AweSM to help ‘freedom-seeking coaches, consultants and experts reach millions of people, and grow their business with the Nordic No-Nonsense Approach’. Maria says for them the pandemic was a blessing ‘because what we do is help... people who want to create online courses or are coaches and consultants and we help them to build businesses online. And of course, when the pandemic hit what happened was that a lot of our potential clients just lost everything… and people were freaking out, so they came to us. So, our business has grown actually quite a lot because of the pandemic because of what happened in the market, and everyone had to go online to actually have clients at all.’

Petter Erik explains that it wasn’t all smooth sailing, ‘we were like do we have anything to sell, do people appreciate what we’re doing – is it working or maybe it’s just an illusion.’ What helped them breakthrough was ‘mindset’ ‘when things like this happen you can just lay down and just start to cry and think… I can’t do anything or you can step up and figure out how can I make a winner’. Petter Erik likens starting a business to playing a video game and stresses the importance of having fun with it and enjoying it. He also says getting advice and talking to people who have more experience is vital. Maria points out that when you play a video game there is a different strategy to win level 1 than level 2, so you always need to learn new strategies. That's why it’s really important to embrace and enjoy new challenges because this will enable you to grow.

For more of their 'Nordic No-Nonsense Approach' you can join AweSM's virtual event starting on Thursday 4th November 2021 (link below). Petter Erik says, ‘growing a company is a mindset – the skills you can buy but the mindset you can’t buy.’ The event is set to be lots of fun and very interactive. Maria says, ‘We love to make people come together and be inspired and get energy and talk together and build community. And, it’s very often very lonely to be an entrepreneur so it is so important for people to actually have this place to meet.’ The interview was recorded on Monday 27th September at 12 pm BST.

https://awesmevent.com/

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