In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff sits down with Cindy Campbell, Senior Training Development Specialist at the International Parking and Mobility Institute (IPMI). With over 40 years of experience spanning law enforcement, parking, and training, Cindy shares her inspiring journey from policing to becoming one of the parking industry's most passionate educators. 

Cindy’s story is one of resilience, humility, and growth - her candid reflections on her career on this episode mirror the authenticity she’s known for in the industry… one of the many reasons she’s widely respected and admired by those who learn from her experiences. 

Key Takeaways from this Episode: 

1. Lessons in humility: recognizing when you’re the problem and how to grow from it. 
2. Why active listening and empathy are essential in customer service. 
3. The role of parking professionals as “chaos preventers” and their impact on public perception. 
4. Strategies for managing difficult customer interactions with professionalism. 

Episode Highlights: 

• [00:00:00] Introduction to Cindy Campbell and her role at IPMI. 
• [00:02:00] Cindy’s beginnings in law enforcement and her unexpected shift to parking. 
• [00:05:30] Early challenges and misconceptions about parking enforcement. 
• [00:14:30] The pivotal moment that reshaped Cindy’s approach to customer service. 
• [00:24:45] Tips for handling rude or abusive customers with grace and professionalism. 
• [00:35:10] Observations on post-pandemic shifts in customer behavior. 
• [00:44:00] Advice for young and mid-career professionals in parking: never stop learning and always listen actively. 

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While delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note to [email protected]