In Episode 29, I speak to Ryan and Matt, co-founders of Ethicul, a business that empowers consumers to make more ethical purchases. Ethicul’s three co-founders launched Ethicul to bridge the gap between ethical businesses and individuals who want to consume more consciously. During this episode, we talk about their challenges launching Ethicul as university students, whether it is possible to define an ‘ethical business’, why the UK government should ‘walk the walk’ and much more!

This is a summary of our conversation:

· Launching Ethical as University Students

· What does it mean to be an ‘ethical business’?

· How to spot a greenwashing campaign

· The ‘Ethicul’ shopping experience

· Should good friends do business together?

A company that Ryan thinks is Up to Some Good: Yorkshire Gin by Cooper King Gin Distillery @cooperkingdistellery

A company that Matt thinks is Up to Some Good: Harriet’s of Hove Refill Shop @harrietsofhove

Other Podcast mentions:

· Networking Platform: The Good Business Club: https://www.thegoodbusinessclub.com/

· Palm Oil article by Nestle’s Head of Sustainability: https://www.nestle.co.uk/en-gb/stories/beneath-surface-palm-oil

*Timestamps:

7:07 Launching Ethical as University Students

13:04 Early entrepreneurship journey and bootstrapping the business

20:07 What does it mean to be an ‘ethical business’?

25:10 We all fall short as environmentalists

33:10 How to spot a greenwashing campaign

40:06 The ‘Ethicul’ shopping experience

46:00 Should good friends do business together

50:55 Enabling one million ethical transactions and more