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Purchasing data lists can often be overlooked by those who either don't trust its legitimacy or don't see its value. However, buying data (for example, fleet data) can save you time and money and help you get in front of the right businesses.

In today's episode, Nick is busy (shock!) so James and Michael sit down to talk about fleet data, what it is, why it's useful and the differences between actual and model data. James has over a decade of experience in data and the knowledge he has gathered through his work with mib Data will hopefully give you some real insight and clear up misconceptions around the data world. 

Learn something new? Got any questions?  Leave us a comment on our TikTok page and be sure to follow us there for highlights from each episode: https://www.tiktok.com/@the_fake_marketer