In this episode, a brand photographer with extensive experience in helping women-owned businesses shares her insights on elevating your brand. She differentiates between a brand and a business, emphasizing the importance of a strong brand in saving time, prequalifying leads, and adding value. The speaker covers three primary areas: the impression of your brand, visual aspects like logos and color psychology, and creating a unique client experience. She concludes with practical tips on consistency and leveraging unique aspects of your business to enhance customer interactions. Listeners will find actionable advice on maintaining a cohesive brand presence both visually and experientially. 

https://www.instagram.com/elevate_brand_photography/ 

00:00 Introduction and Welcome 

00:29 Understanding Your Brand 

00:52 Three Key Aspects of Branding 

04:26 Impression: What People Say About You 

10:44 Visuals: The Look of Your Brand 

19:16 Experience: How Clients Interact with Your Brand 

23:49 Conclusion and Final Thoughts