Sean: And one of the age-old questions that are often seen and often asked in Facebook groups now, especially for startup Facebook groups is, what's the difference between branding and marketing?

Vince: Oh, okay. So not much. It's kind of like the age-old question. What's the difference between marketing and sales, in reality, they're all blurred.

They are all kind of the same things. Essentially, if you think about branding in a traditional sense, branding is as two things. It is how your customers perceive it. So that is how they see you, what they think of you, their sentiment towards you, all those different things. And this is the weird thing that people have to get their heads around.

As often, we do our best to control our brand. We do our best to design our brand, but the reality is it really is down to how people perceive you. You could, you could say I'm the most trustworthy brand in the world. I want to build. I want to be the new Volvo, you know, where everything's about customer safety and it's all about, you know, looking after their customers and they trust us intensely.

But the reality is if you're Volkswagen and you're, you know, out there kind of skewing the tests and doing some Chiddy-dodgy kind of stuff out there, the customers are going to see you in a very different way from how you perceive yourself or want to be perceived.

So branding really is about their visibility. The other side of branding is who you are, and this is where your kind of branding comes from. As one of the first exercises we ever do with entrepreneurs, when we're working on branding workers to go, what's important to you. And by that, I mean, like, what are the things that you are not negotiating on?

What are your values? What do you stand for? What is your story? How did you get to where you are now? Where did you get to all of those aspects together from who you are as an entrepreneur or from who you are as a startup? And that is your core brand.

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