Welcome to the first episode of Craft and Connect, the marketing show on Pencils&Lipstick with Becky Grogan and Kat Caldwell! Today we are talking about the pillars of marketing that will construct the foundation of any other marketing you will do as an author. This is a very important step to NOT skip! We have several resources (as promised) for you below:

https://katcaldwell.com/author-brand-worksheet

https://katcaldwell.com/core-values

https://katcaldwell.com/promotion-article

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