There’s something I’ve noticed about my copywriting coaching clients and students, especially those who have taken some of the more mainstream copywriting courses.

They all come to me with a similar problem: they’re not getting the clients they want, and they’re all sending cold pitches.

I’m not one to come out and bash someone else’s copywriting course, but the problem is this: if you’ve taken a popular copywriting course, spent upwards of thousands of dollars, and you’re seeing minimal returns, I’m not ok with that.

The thing is, many of these copywriting courses are teaching a very outdated way to send cold pitches, and these communications are getting deleted before the recipient even gets halfway through the email.

While cold pitching can absolutely work, there’s a way to do it–and a way to not do it.