Are creative awards worth pursuing? Do the clients actually care? Is it worth enduring a dry chicken dinner just to receive tepid applause from colleagues who wish they were accepting the award instead of us?

Or do the awards represent a means to entice our community to gather, celebrate work that pushes our industry forward, and inspire our teams to go bigger, bolder and better?

Josh has some thoughts. Ian has some ADDYs. Let’s get into it.