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Summary

In this episode of Cover-to-Cover Influence, Elaine Acker and Keira Crooms discuss the parallels between publishing a book and creating an online course. They take listeners behind the scenes of the course: Your Book, Your Rules, and share insights on developing a course, the importance of understanding your audience, and how books and courses can significantly amplify a business’s reach and impact. The episode emphasizes the importance of addressing frequently asked questions and leveraging knowledge to connect with a broader audience. Elaine also highlights an upcoming webinar that will guide participants on enhancing their business through book publishing.

Hosts

Elaine Acker: A marketing strategist with a background in book publishing and course creation.

Keira Crooms: An expert in project management, course development and business delegation strategies for CEOs

Topics discussed

• The similarities between book publishing and course creation
• Strategies for reaching a wider audience
• The importance of understanding your audience’s needs
• Steps involved in creating and launching a course
• The role of webinars in building sales funnels

Key takeaways

• Publishing a book or creating a course can significantly increase visibility and authority.
• Understanding your audience’s needs is crucial for successful content creation.
• The process of course creation involves detailed planning and execution.
• A well-crafted course or book can serve as a powerful marketing tool.
• Self-publishing is a viable and effective option for reaching audiences.

Notable quotes

“Every business can benefit from a course because we have so much knowledge to share.” — Keira

“The book or a course really is the thing that has a job to do in marketing your business.” — Elaine

“If you don’t have the capacity to take on everyone who wants your service, which most of us don’t, then a course is for you.” — Keira

“It’s 100% okay to self-publish today.” — Elaine

“You don’t have to be a best seller in order to grow your business with a book.” — Elaine

Entities mentioned

Kajabi

Amazon

LinkedIn

Keywords

book publishing, course creation, audience engagement, self-publishing, online learning, marketing strategy, business growth, webinar

The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!

Invite your friends and colleagues to subscribe to the Cover-to-Cover Influence email series. It's a bi-monthly series that includes valuable tips for elevating your brand with content, and free resources that will help you make more sales and increase revenues.

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