For decades, we’ve seen companies stick to gender-specific colors, typefaces, and logos based on their consumer demographics. But when it comes to the future of branding and design, we predict more gender-neutral messaging.

On this episode, our creative team talks about finding a balance between patterns, textures, and colors so that a design doesn’t feel “too masculine” or “too feminine.” They want their work to resonate with a person as a whole, and not just a person’s gender.