On this week’s episode of Adweek Radio, we talk with the CEO of Weedmaps, Chris Beals, about the complex nature of marketing legal weed. We also hear from Lee Applbaum, CMO of Parallel, and his discussion with Adweek CEO Jeff Litvack about whether brands matter in the cannabis space.

Plus, Adweek’s emerging tech reporter Patrick Kulp weighs in on the future of AI.