eXperience Café

Ep. 3 | Design Thinking: Agile change management for enterprises


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Is Design Thinking the way to the empowered team or rather an obstacle for transformation in modern businesses? Phil Gilbert, former Head of Design at IBM, and John Sullivan, IBM iX EMEA Managing Partner, talk about the chances the Design Thinking approach holds for enterprises, but also the challenges that middle and higher management have to overcome to fully enable their teams and scale their strategy to optimize user experience and design for trust.

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eXperience CaféBy eXperience Cafe