If you are wondering whether there is actually a realistic audience for podcasts, the answer is a resounding 'yes'! Statistics show that the majority of Americans have listened to a podcast at least once, and almost all are familiar with the medium. With the recent spike of podcasters and their audiences, we can now safely say there are over one million podcasts in existence, spanning over 100 languages! 

Key Points From This Episode:

• Most of America has either listened to podcasts or are familiar with the format.
• There are many different ways that podcasts are listened to; at home, in the car, and more.
• The last decade has seen massive growth in the medium across the globe.

Links Mentioned:

Nielsen Insights

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