SEO isn’t dead — and yet, marketers everywhere are seeing evidence that their old traffic-focused strategies aren’t as effective as they used to be.

For industrial marketers, who often work in industries with complex buyer journeys and long sales cycles, shifting the emphasis from “all the traffic” to “optimal traffic” can make for a challenging pivot.

What does that mean for your SEO strategy right now, and what should you focus on moving forward?

In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Chelsea Drusch, Strategist and SEO Manager, to explore the current state of SEO for industrial marketers.

Episode Highlights:

• Evolution of SEO, from traffic-centric to conversion-focused strategies – 01:55:12
• Adapting to change – emphasizing high-intent keywords and the importance of user experience – 14:27:22
• SEO’s place within an overall marketing strategy – 20:30:07
• The role of AI and user behavior signals in shaping future SEO tactics – 23:27:13

Listen in with Greg and Chelsea for ways you can take immediate action to help ensure your SEO efforts keep generating revenue, and protect and advance your competitive position.

Connect with us:

LinkedIn: linkedin.com/company/weidert-group/

Instagram: instagram.com/weidertgroup/

Facebook: facebook.com/weidertgroup

X: x.com/WeidertGroup

YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

Connect with our host and guest:

Chelsea Drusch: https://www.linkedin.com/in/chelseadrusch/

Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts and never miss an episode!