Eli Weiss on using CX to build customer retention and word of mouth, how Olipop uses CX as a primary acquisition channel, and what’s next for Olipop.

Jason invited Eli onto the show because he has not only been a part of Olipop’s meteoric rise from a niche DTC healthy soda brand to an expanding presence in major retail chains like Target, but he has done it through focusing deeply on customer service. As Eli and Jason agree, so much of customer service feeds into retention if it’s done right, which is an insight Eli seems to have hit upon in a major way: customer service is where customers are directly telling companies what works and what doesn’t. Jason and Eli dive into this intuition, and how it can impact an entire business.

Eli’s Twitter: https://twitter.com/eliweisss

Olipop: https://drinkolipop.com/

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI