Your email data segmentation strategy can make or break your email marketing ROI. The good thing is most email marketers are well-aware of the potential of data segmentation. The bad thing is a lot them still don’t know how to get started with segmentation, and then move from basic to advanced level of segmentation.

Our latest Podcast by Mathew and Chaitanya is an extended conversion from our previous Podcast on Data Segmentation – Specific to Email Marketing. Our experts take a deep dive into data segmentation and the level of complexity you can achieve with your email segments.

You need to have a decent understanding of your customers and their behaviour before slicing and dicing your data for better email marketing results.

They discuss

• Why data segmentation matters to people
• The role of your platform in data segmentation
• How to build and grow your email list for segmentation
• Segment of One – for 1-to1 customer engagement
• Understanding your customers and their behaviour before creating segments
• Managing your email list – start small, build segments and grow

Find this exciting episode and many more by subscribing to The Email Unplugged Podcast, powered by Netcore,