Since opening in 2018, Findings Market has become a fixture of Ventura's rising craft culture, with a "general store" stocked with a rotating selection of beautifully designed, independently created goods in the heart of downtown, and a series of extremely popular market and fair events throughout the year. In this episode, I talk with the shop's founder and proprietor, Whitney Reed, about how she took Findings Market from a parking lot pop-up to a permanent store. From COVID shutdowns and real estate controversies to the neverending hustle of social media content, we explore the challenges and opportunities of running an artisinal retail business in Southern California.