The Brandits

Ep 3: Going For Woke - When is it too much or not enough?

Listen Later

In this episode of The Brandits, hosts Andrew Thomas and Colin Anderson debate the merits and demerits of the way big brands nowadays are embracing an increasingly ‘woke’ social justice agenda. In the process they discuss the following issues:

  • Why are brands going woke, and why is it such a train wreck so far?
  • Why social justice issues have become so important
  • Questions brands should ask themselves before championing a woke issue
  • Three handy tips to help brand owners become more values-oriented, without alienating their customers

    • For more read: https://www.equus-design.com/blog/going-for-woke-when-is-it-too-much-or-not-enough/

    ...more
    View all episodesView all episodes
    Download on the App Store
    The BranditsBy The Brandits