Playboy Magazine called Herb Cohen “The World’s Best Negotiator.” During the 1979 Iran Hostage Crisis Jimmy Carter and Ronald Reagan asked for his help to free 60 hostages from the U.S. Embassy (later popularized by the movie Argo).

Fifteen years ago I read his New York Times bestselling book, You Can Negotiate Anything, which has been translated into 37 languages. It’s been one of the most influential and applied books I’ve ever read. I’ve used his process for every sale, job, and car I’ve ever bought. He even helped me negotiate $100,000 off my NYC apartment. [New York Times Article]

In this episode, we talk about common mistakes people make in negotiations, how different cultures around the world negotiate differently and what it was like to be in the oval office during the Iran Hostage Crisis.