In this episode of Masters of Events, we interviewed <a href= "https://www.linkedin.com/in/sydney-leopold-83988814">Sydney Leopold</a>, Global Events Marketing Manager at <a href="https://www.sophos.com/en-us.aspx">Sophos</a>. Sydney talked about how she uses events to drive the mission of her company, how she thinks about event goals and metrics, and how to build a great event team.

In this episode of Masters of Events, we interviewed Sydney Leopold, Global Events Marketing Manager at Sophos. Sydney talked about how she uses events to drive the mission of her company, how she thinks about event goals and metrics, and how to build a great event team.

In this episode of Masters of Events, we interviewed <a href="https://www.linkedin.com/in/sydney-leopold-83988814" rel="noopener noreferrer">Sydney Leopold</a>, Global Events Marketing Manager at <a href="https://www.sophos.com/en-us.aspx" rel="noopener noreferrer">Sophos</a>. Sydney talked about how she uses events to drive the mission of her company, how she thinks about event goals and metrics, and how to build a great event team.

EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold

Masters of Events is a podcast dedicated to helping you deliver memorable events with measurable business results. Join our lineup of world-class marketers and event planners as we explore delivering exceptional event experiences, and cover best practices for using data to build relationships and drive pipeline. 
 
Each episode features topics like event planning, running conferences and global events, marketing and promoting events, using event technology, developing a data strategy and success metrics, personalization, attendee engagement, event ROI and more.

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Masters of Events is a podcast dedicated to helping you deliver memorable events with measurable business results. Join our lineup of world-class marketers and event planners as we explore delivering exceptional event experiences, and cover best practices for using data to build relationships and drive pipeline. Each episode features topics like event planning, running conferences and global events, marketing and promoting events, using event technology, developing a data strategy and success metrics, personalization, attendee engagement, event ROI and more.

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EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold

EP 3: How a Great Team, the Right Technology, and Meaningful Metrics Can Lead to Successful Events and Increased ROI w/ Sydney Leopold