Online advertising is easy. You just place an ad on Google and start generating leads instantly, right? Well, not exactly. It sure would be nice if you got strong Google ads results and Google ads leads right away but it rarely works that way.

You might be able to shortcut the time if you’re selling products in a competitive space and you want to do deep discounts – like 75% off. Otherwise, it typically takes time.

So, how long does it take before you start seeing the kind of Google ads results you want? It depends on the kind of results you want. You may see increased traffic fairly quickly, but we think the Google ads results you want are conversions. That could mean generating leads by getting people to give you their email address, fill out a form, or request more information. It might mean clicking through to make a purchase.

If you’re striving for conversions – and you should be – the answer to how long it takes to see results is a bit more complicated.

Here’s the short answer to the question: It will likely take three months to start seeing Google ads results but can take a year or more of consistent advertising to get the results you want.

Why does it take this much time? There are a few reasons.

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