For around a year now, Jay McBain has been the Principal Analyst for Global Channels at Forrester Research, a position built upon a distinguished career partner marketing. In addition to his work with Forrester, Jay is an accomplished speaker, author and innovator in the IT industry.

TCMA market is growing because B2B2C marketing professionals see distributed and local marketing as key to influencing new buyers. In this new world, having super squared-away marketing is no longer a nice-to-have.