For this episode, Tony Madden sits down with Ian Scott, co-founder of the Rema Report and Retail Strategist extraordinaire. Exploring "revenge shopping" post-COVID, subconscious consumer behaviour, and the importance of common sense in retail strategy, Ian challenges generational myths in communicating with Millennials and Gen Z, advocating for understanding customer missions over demographics. From this episode, you'll learn about what retail innovation means to Ian (and it's not all about technology), and why we should embrace failure as easily as success.

The Phygital Lab is a podcast from 3D technology experts HYPERVSN, highlighting their branch focused on all things phygital and immersive.