Len Fridman is a fitness business expert and successful entrepreneur. He is the CEO and Co-Founder of WellnessLiving, a leading business management software company tailored for the wellness and fitness sector. Len began his journey back in 2009 when he started a local boot-camp that soon grew into multiple locations across the country. With his childhood friend Sasha Davids, the two created WellnessLiving, an all-in-one software solution to help bootstrap business owner, just like them.