Welcome to the latest edition of #TotalMarketTalk, the only PODCAST of it’s kind exclusively dedicated to leading the Latinx business conversation across media, marketing and entertainment. I’m David Chitel, CEO & Founder of NGL Collective, a Latinx media and entertainment company co-founded by John Leguizamo.

In this installment listen in as me and NGL Collective, CRO, Joe Bernard, delve into a candid discussion with Lisa Torres, President of the Multicultural Practice at Publicis Media. Lisa, Joe and I go waaaaay back, having worked in the U.S. Hispanic media and advertising world since the mid 90’s on parallel paths. Lisa shares stories of her early beginnings in our market, along the way to her ascendance as the leader of the largest Multicultural Media practice in the U.S. with over $1B in billings servicing major advertisers across pretty much every category.

We speak off the cuff about the state of our industry, and where we see it heading into the future. Lisa also shares her thoughts about “Total Market”, the importance of the upcoming 2020 U.S. Census, her growing role within Publicis Media and soooo much more.