In this episode, Ben chats with Louise Barber of DHL supply chain — she’s the expert marketer who learned how to deploy the power of customer-centered marketing in the "unsexy" turned "sexy" logistics industry. Louise covers the importance of truly listening to your customer as a marketing input, building bridges between sales and marketing, and the role of having the right talent in a marketing organization structure.

Ben and Louise also talk about how her marketing focus shifted over the course of pandemic and marketing lessons to be learned for others in highly affected industries such as logistics.

For more TOP CMO episodes, don’t forget to subscribe.

Follow Ben Kaplan here:
Website : https://www.benkaplan.com/
LinkedIn : https://www.linkedin.com/in/kaplanben
Twitter : http://twitter.com/benjaminkaplan
Instagram : http://instagram.com/benjaminkaplan