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Ep. 3: Maintaining Brand Consistency While Exploring New Genres
In this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising.
We also take a look at a specific example - McCurley Dealerships, and how we upheld their brand's integrity while also changing the style of their ads from a dramatic series to a comedic campaign.
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By BrandCraftIn this episode, we sit down to talk with BrandCraft's award-winning video and phot specialist, Margo Luey, to talk about how brand informs every decision we make in video. Get tips on how to make sure your script, concept, and genre don't jump the shark while exploring new directions in your video advertising.
We also take a look at a specific example - McCurley Dealerships, and how we upheld their brand's integrity while also changing the style of their ads from a dramatic series to a comedic campaign.