In Episode 3,we talk with Autoline Editor and WardsAuto columnist John McElroy about how difficult it is for automakers and suppliers to manage profits while investing big in electrification and while waiting for consumers to get excited about the new vehicles in bigger numbers. Then, we discuss the topic with Zf North American Chief Martin Fisher. Zf is one of the leading, most innovative Tier-One suppliers in the world, and in the thick of the move to electrification.