What does it take to build iconic brands that truly connect with consumers and bring value to people's lives? Marketing veteran Jeff Werderman has helped shape major brands like Coca-Cola, Chex Cereals and ArmorAll by tapping into the power of thoughtful leadership and customer-centered design.

In this episode, host Mark Fewell and Jeff unpack lessons learned from over 30 years of experience including the satisfying work they got to do together at Boost Mobile. They discuss how to evolve brands to meet changing cultural values, and Jeff's approach to community brand ownership.

Tune in to uncover Jeff's insights on leading with heart, pushing brands to mirror society's progress, and pursuing positive impact through strategic creativity.

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