Matt Bluher is the director of brand marketing here at Backcountry. This dedicated skier and fly fisherman has been working in the outdoor industry for 15 years, and while he’s new to the Herd, he embodies our core values to the fullest.  

Our host Nils Mindnich plunges into Matt’s professional career in sports marketing, including a modest beginning working in ski shops and retail stores. They discuss the good and bad effects of the COVID-19 global pandemic on the outdoor industry and community. Nils concludes their conversation with a riveting “Would you rather?” question—we think you should take the bait and give it a listen! 

Check out our Taming The Wolverine Short Film

Climbing Checklist

Check out the products featured here:  

• Everything Black Diamond 
• Everything Fjällräven 
• Everything Ski 
• Everything Climb 
• Everything Fly Fishing 
• Everything Bike 
• Everything Backcountry

0:00 - Intro 
1:23 - Outdoors As An Outlet 
4:58 - Upbringing 
6:21 - Working In Retail 
11:02 - Going International 
12:55 - Black Diamond & Utah 
14:11 - Work-Life Balance 
17:36 - Climbing & Black Diamond Continued 
19:52 - Boundaries & Colleagues 
21:37 - Prioritizing
25:08 - 2020 Industry Impacts 
40:14 - Community 
44:39 - Would You Rather 
46:24 - Outro 

Connect with a Gearhead: Call 1-800-409-4502 or chat with us online.

What makes Backcountry the best place to gear up? One-on-one Gearhead expertise. The greatest selection of outdoor gear, apparel, and accessories out there. And the tools to elevate your entire outdoor experience, from training smarter and sending harder to toasting at après. Harnessing the insights of our Gearhead® Experts, we also build our own products for ski, camp, MTB, fly fish, and more pursuits, including exclusive collabs with industry leaders. Backcountry is the place to Venture Beyond.

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