In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.Hosts<ul><li><a href='https://www.linkedin.com/in/samviskovich/'>Sam Viskovich</a>, Founder at <a href='https://www.uttr.com/'>UTTR</a></li><li><a href='https://www.linkedin.com/in/ben-pollack-0874a575/'>Ben Pollack</a>,  Head of Marketing at <a href='https://parabola.io/'>Parabola</a></li></ul>

In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success. HostsSam Viskovich, Founder at UTTRBen Pollack, Head of Marketing at Parabola

In this episode, uncover the tactics behind successful brand activation, strategic growth, and the evolution of B2B paid marketing over the last year and how to drive success.Hosts<ul><li><a href="https://www.linkedin.com/in/samviskovich/" rel="noopener noreferrer">Sam Viskovich</a>, Founder at <a href="https://www.uttr.com/" rel="noopener noreferrer">UTTR</a></li><li><a href="https://www.linkedin.com/in/ben-pollack-0874a575/" rel="noopener noreferrer">Ben Pollack</a>,&nbsp; Head of Marketing at <a href="https://parabola.io/" rel="noopener noreferrer">Parabola</a></li></ul>

EP. 3 Navigating brand activation and the evolution of B2B paid marketing

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.&nbsp; Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation.&nbsp;

Business

Marketing

Bored of marketing webinars shilling attribution software, and LinkedIn posts debating the existence of MQLs? So are we... Want to get under the hood of how decisions are actually made? The wins, the fck ups and everything in between? We have the content for you … if you can call it content.  Sam is Ben’s former manager, and now Ben is Sam’s agency's client. The dynamics are unique, which allows for candid, open conversation. 

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EP. 3 Navigating brand activation and the evolution of B2B paid marketing

EP. 3 Navigating brand activation and the evolution of B2B paid marketing