Episode 3 is here, with a riff on Creativity and Creative Work.

I have loads of friends who want to write a book. Or record a song. Or learn knitting. Most of those friends also struggle with starting that, and I think most people are struggling with starting.

When you've started, the rest comes a lot easier. Until you need to ship. That's often tricky as well, as you can't really say when you're done.

I think we need to start things often, and ship them more often than that. Move fast and break things, and learn from that.