In this episode, we discuss how to play in our lives with authenticity Melissa M. Proctor. Melissa is the Executive Vice President and Chief Marketing Officer of Atlanta Hawks & State Farm Arena. In this role, Proctor oversees the day-to-day management of the club’s marketing, Hawks Studio, live experience and production, brand merchandising, and corporate social responsibility among her varied responsibilities. 

From becoming the Miami Heat’s first ball girl to a celebrated leader in the communication and sports industry, Melissa shares insight as a strategic marketing executive. We also learn how to develop guiding principles to identify purpose, her experiences as a caregiver, and fostering authenticity as a superpower.

What to listen for

1.  Her starting five guiding principles 8:51
2. The best advice she received as an intern that Melissa follows today 17:58
3. How she remained resilient as a young adult parental caregiver  21:44
4. Developing an unexpected village 23:51
5. The items in her mental wellness toolbox 30:25
6. The event that nourishes Melissa’s soul 33:57
7. Making time for joy in motherhood 36:00
8. What is the advice for her 18- year old self 38:25
9. Using Stoicism to foster mental health 39:25
10. The best advice received about work-life harmony: 41:05

QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Let me know in the comments!

Where to Find Melissa M. Proctor

Instagram: @melissamproctor

To Order Melissa's Book, From Ball Girl to CMO

Amazon

Website

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