Another year comes to an end, but those of you in business will know we're just ramping up. Amazon, Aldi and Cancer Council Australia have released their Christmas campaigns. The Pending Approval team discuss what organisations, particularly retailers, can do to develop communications that resonate with audiences to drive purchases or donations at this time of the year. Your hosts, Glenda Wynyard and Producer G, are back to take you through episode three of Pending Approval.
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