Still winging it when it comes to sales?

A missing—or outdated—sales playbook could be the reason your MSP isn’t scaling faster.

In this episode of MSP Growth Engine, Andy Sherman sits down with Drew Williams, founder of Sales Playbook Builder, to explore how AI-powered playbooks are transforming how MSPs sell, train, and grow.

In this episode, you will be able to:

• Understand the foundation of an effective sales playbook

• Learn how to align sales process with the buyer’s journey

• Discover how AI removes the “assembly bottleneck” in playbook creation

• Explore use cases for voice agents and generative AI in sales

• Uncover why most playbooks fail to launch—and how to fix that

Ready to scale sales with structure? Listen now to MSP Growth Engine!

#MSPSales #SalesPlaybook #AIinSales #RevenueGrowth #WhitmanTransitionAdvisors