Modern marketing is constantly growing in complexity due to new technology, privacy requirements and analytics opportunities. That’s why the right data integration tools are essential to all of today’s digital marketing endeavors.

Lakshmi Ramesh, Vice President of Data Services at Tinuiti, which services brands like Rite Aid, Nestle, and Instacart, joins us to talk about her work at the intersection of tech, data and marketing. We discuss how the company manages the data from hundreds of platforms to serve both clients and internal teams.

Read the full show notes at www.fivetran.com/podcast.