The Coach Within

Ep 3: The ICF Code of Ethics - An Exploration


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Dive deep with Jedi on "The Coach Within" into the ICF Code of Ethics—a compass for coaches navigating the shadows of integrity and trust.

In this episode, we dive deep into the newly updated ICF Code of Ethics (2024 Edition), effective from April 2025 and explore what it means to practice coaching with integrity in an ever-evolving world. Whether you’re a credentialed coach, trainer, mentor, or aspiring practitioner, this conversation will help you understand:

  • The 5 key sections of the updated Code and what’s new

  • How the shift from “Avoid Harm” to “Do Good” reframes coaching ethics

  • What cultural sensitivity and systemic awareness look like in practice—especially in the Asian marketplace

  • Real-world scenarios coaches face and how the Code supports better decision-making

  • Why ethical excellence is about presence, not perfection

We also reflect on what it means to live the pledge, not just sign it—making ethics not a rulebook, but a relational commitment to clients, communities, and the future of coaching.


Pause, reflect as your listen.


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The Coach WithinBy Jedidiah Alex Koh | Brave Your Story