Cole and Sav LaBrant are YouTube influencers who met each other after growing large followings on Vine and Music.ly. In this episode, we discuss how this couple, along with their daughters Everleigh and Posie, have been so successful on social media. We also discuss how much money Cole and Sav might make from their YouTube channel, how you can replicate their success, and what sets them apart from other YouTubers.

https://www.patreon.com/theinfluencerbreakdown (Listen to our after-show here!) https://www.patreon.com/theinfluencerbreakdown

Cole and Sav Labrant

Following:

The Labrant Fam

YT- 11.8m (3.5b views)

IG- 1m

FB- 1.4m

Cole

IG- 5m

Tiktok- 13.8m

Twitter- 800k

Sav

IG- 6.4m

Tiktok- 20.5m

Twitter- 700k

Everleigh - 6 years old

YT- 3.2m

IG- 5m

Posie - infant

IG- 1.7m

Total

71.3m

History:

Cole and Sav were two young creative people who first saw growth on the popular short form platform Vine and musically.

Coles vine boasted over 6m followers.

Today Cole and Sav are known as Christian social media influencers.

Faith is a central part of their brand.

One central peace of their story is is Savs daughter Everleigh who she had at 20yo

19yo Cole met 23yo Sav and 3yo Everleigh and they began their journey together in 2017

Unique Factors:

Family vlog

Individual brands

Multi platform success

YT, IG, books, tiktok, vine, film (Jurassic world fallen kingdom)

Potential Income:

130m monthly YT views - according to social blade possibly 500k per month Adsense

Brand deals - expand opinion

Naibuzz.com 12m estimated net worth