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Imagine this: five billion people are at one massive networking event.
That’s what social media is.
Different rooms, different platforms, different conversations—Twitter, LinkedIn, TikTok, Reddit, Discord—it’s all happening at once.
Each person is either in the crowd, at a table, or on their own little stage.
And when you click on someone’s profile? That’s you stepping into their event.
You’re entering their space. Their worldview. Their audience.
Now—if you walked into someone’s event in real life and immediately started pitching your service? You’d look like a jackass.
But that’s exactly how most people treat social media.
They slide into DMs with cold pitches. They comment with links. They treat every room like it owes them attention.
That’s not how you win.
Here’s how you actually build trust in this ecosystem:
Step into their room with respect.
Like any good guest, you show interest in what they’re saying. You ask questions. You engage with the host, not just the audience.
Add something to the room.
You drop a comment that makes people think. You contribute insight. You show them you’re there for more than just clicks.
Let them come to your room.
Because when you show up with generosity and clarity, people get curious. They click on your profile. They see your content. They start to realize:
“Oh… this person actually has something to say.”
And now?
They’re reading your posts.
They’re watching your videos.
They’re clicking your links—on their own terms.
That’s how buyers are made in 2025.
Not through pressure. Through proximity.
So stop treating social like a sales floor.
Start treating it like a community.
Because the people who win this game?
They’re not yelling the loudest.
They’re the ones everyone else is quietly watching.
Get the spreadsheet to create your "Dream 100" here.
Click here to follow me on LinkedIn.
By Martin Salgado5
22 ratings
Imagine this: five billion people are at one massive networking event.
That’s what social media is.
Different rooms, different platforms, different conversations—Twitter, LinkedIn, TikTok, Reddit, Discord—it’s all happening at once.
Each person is either in the crowd, at a table, or on their own little stage.
And when you click on someone’s profile? That’s you stepping into their event.
You’re entering their space. Their worldview. Their audience.
Now—if you walked into someone’s event in real life and immediately started pitching your service? You’d look like a jackass.
But that’s exactly how most people treat social media.
They slide into DMs with cold pitches. They comment with links. They treat every room like it owes them attention.
That’s not how you win.
Here’s how you actually build trust in this ecosystem:
Step into their room with respect.
Like any good guest, you show interest in what they’re saying. You ask questions. You engage with the host, not just the audience.
Add something to the room.
You drop a comment that makes people think. You contribute insight. You show them you’re there for more than just clicks.
Let them come to your room.
Because when you show up with generosity and clarity, people get curious. They click on your profile. They see your content. They start to realize:
“Oh… this person actually has something to say.”
And now?
They’re reading your posts.
They’re watching your videos.
They’re clicking your links—on their own terms.
That’s how buyers are made in 2025.
Not through pressure. Through proximity.
So stop treating social like a sales floor.
Start treating it like a community.
Because the people who win this game?
They’re not yelling the loudest.
They’re the ones everyone else is quietly watching.
Get the spreadsheet to create your "Dream 100" here.
Click here to follow me on LinkedIn.