“What are you making this mean about you?”

I found myself sitting behind my computer screen fuming. I was listening to someone talk about copywriting and saying everything I didn’t agree with.

“Sell on the pain points and dig into their negative emotion..” ← Something I don’t agree with AT ALL and I was patiently waiting my turn to tell him that.

But I found myself saying something completely different and making it mean something that wasn’t true at all.

Join me on this episode where I walk through a pretty vulnerable and enlightening experience that I find a lot of other entrepreneurs falling into that holds them back in a BIG WAY!

What you’ll learn 

How to ask yourself the hard question of to get to the root emotion

The reason why I hate the phrase “sell on the emotion…”

Why I don’t agree with half of what the marketing industry teaches